How to Promote Your Music After Recording It

Recording your music in a professional music recording studio is a huge achievement, but what happens next is just as important. If you don’t have a solid plan to promote your music, it could get lost in the endless sea of new releases.

At First Generation, a top music studio in Auckland, we don’t just help artists create amazing recordings—we want to see them succeed after they leave the studio. Here’s how to effectively promote your music and ensure it reaches the right audience.

1. Choose the Right Release Date

Timing is everything. Dropping your song randomly without planning could mean fewer listeners and missed opportunities.

How to Pick the Best Release Date:

📅 Avoid releasing on major holidays unless your song is themed around it.📊 Research trends in your genre—are there big artists dropping music that day?📻 Make sure you have enough time to promote before release day.

💡 Pro Tip: Plan your release 4-6 weeks in advance to allow for proper marketing and playlist pitching.

2. Build Hype Before Release Day

If nobody knows your song is coming, they won’t be waiting for it. Create excitement before you release it!

How to Hype Up Your Music:

📢 Post teasers—share snippets of the song, behind-the-scenes footage, or lyric previews.🎶 Go live on social media to talk about the inspiration behind the song.🎟 Host a countdown or giveaway to engage fans.

At First Generation, we’ve seen artists get far better results when they actively promote their music before it drops.

3. Distribute Your Music on All Major Platforms

Make sure your song is available everywhere people listen to music.

Best Music Distribution Platforms:

🎵 DistroKid – Fast distribution to Spotify, Apple Music, and more.🎤 TuneCore – Great for independent artists who want full control over royalties.📀 CD Baby – Offers both streaming and physical distribution options.

💡 Pro Tip: Upload your song at least 2 weeks before release day to ensure it’s live on all platforms on time.

4. Pitch Your Song to Spotify Playlists

Getting on official and independent Spotify playlists can massively increase your streams and exposure.

How to Submit Your Music to Playlists:

🎧 Use Spotify for Artists to pitch your song to Spotify’s editorial team.📨 Reach out to independent curators through SubmitHub, PlaylistPush, or Groover.💬 Engage with playlist curators on social media—build relationships before sending them your song.

💡 Pro Tip: Playlists love fresh releases, so submit your song at least 3 weeks before release day for the best chance of being featured.

5. Create Engaging Social Media Content

Social media is one of the most powerful tools for promoting your music—if you use it correctly.

Best Social Media Strategies for Musicians:

📱 TikTok & Instagram Reels: Short-form videos help songs go viral.📸 Behind-the-Scenes Photos & Videos: Show the recording process at First Generation.🎥 Music Video or Lyric Video: Even a simple visual can boost engagement.🔄 Collaborate with Other Artists & Influencers: Cross-promote to reach new audiences.

💡 Pro Tip: Encourage fans to create their own videos using your song—it’s a great way to generate organic promotion.

6. Send Your Song to Blogs and Music Websites

Music blogs and online magazines can help you reach new audiences and industry professionals.

How to Get Featured:

📰 Submit your music to local and international blogs like Pigeons & Planes, Earmilk, or Sniffers.📩 Send a personalized email with your song, bio, and why it’s unique.🎤 Offer to do an interview or guest post about your creative process.

At First Generation, we can help you craft a press release to increase your chances of getting blog coverage.

7. Reach Out to Radio Stations & Podcasts

Getting airplay on local or online radio stations can expose your song to thousands of new listeners.

How to Get Your Song on Radio:

📡 Submit your track to college and independent radio stations.🎙 Offer an interview or live performance to radio hosts.📻 Use online radio submission platforms like Radio Airplay and Amazing Radio.

💡 Pro Tip: Don’t just target big stations—smaller, niche stations often have loyal listeners who love discovering new music.

8. Perform Live and Build a Fanbase

Live performances are one of the best ways to grow your audience and connect with fans in real life.

Where to Perform:

🎤 Local venues, bars, and open mics—introduce your new song to live audiences.📅 Host a release party—celebrate your new single with a live performance.🎥 Go live on social media—play an acoustic version of your song for fans online.

💡 Pro Tip: Record clips from your live shows and post them online to keep momentum going after your release.

9. Engage with Your Fans and Respond to Feedback

Music promotion isn’t just about getting streams—it’s about building a loyal fanbase.

How to Keep Listeners Engaged:

💬 Reply to comments and messages on social media.❤️ Thank listeners who share your song—show them you appreciate the support.🎟 Offer exclusive content like behind-the-scenes videos or unreleased demos.

At First Generation, we remind artists that engaged fans = long-term success.

10. Keep the Momentum Going After Release

One of the biggest mistakes artists make is dropping a song and disappearing. The more you promote after release, the longer your song stays relevant.

Ways to Keep Your Song Active:

📌 Post remixes, acoustic versions, or behind-the-scenes clips.📢 Encourage fans to use your song in their TikToks and Reels.🎤 Do live Q&A sessions about the song’s meaning and recording process.

💡 Pro Tip: Plan a follow-up release or collaboration to keep fans excited about your music.

Final Thoughts

Recording a song in a professional studio is just the beginning. The real work starts after the track is finished—promoting it effectively ensures it reaches the widest audience possible.

At First Generation, we’re not just about recording—we want to see independent artists succeed. Whether it’s helping with social media strategies, playlist pitching, or networking, we’re here to support your music journey.

Ready to Record and Release Your Best Music?

If you’re looking for a music recording studio in Auckland that cares about your success, First Generation is the perfect place for you.

📅 Book your studio session today and let’s create music that stands out!